Description
Organizational Overview
The California Apartment Association (CAA) is the nation’s largest statewide trade association serving the rental housing industry. CAA’s diverse membership includes thousands of individuals and companies who own/manage rental housing and apartments in California. CAA is committed to helping its members provide quality rental housing in California. The association's focus is on advocacy, education and compliance for it's members.
Position Summary
The California Apartment Association (CAA) seeks a results-oriented Marketing Director responsible for developing and implementing strategies that expand CAA membership, increase participation in CAA programs and services, and strengthen the Association’s value proposition to California rental housing providers.
The Marketing Director will have three primary areas of responsibility:
- Grow membership among independent rental property owners, with particular emphasis on owners of single-family rental homes, duplexes, triplexes, and fourplexes.
- Increase awareness and utilization of CAA programs and services, particularly compliance and education courses, CAA Forms, and insurance programs.
- Support CAA’s management company members by developing marketing materials, communications, and other tools that help management companies demonstrate the value of CAA membership to their owner-clients and encourage payment of CAA dues.
This position requires a marketing professional who can translate CAA’s advocacy, compliance resources, education, and business services into a clear and compelling value proposition for rental housing providers.
Primary Responsibilities
Independent Rental Owner Membership Growth-
- Develop and implement a comprehensive marketing strategy to substantially increase CAA membership among independent rental property owners throughout California.
Marketing CAA Programs and Services-
- Develop and execute marketing strategies that increase member and nonmember awareness, participation, and utilization of CAA programs and services.
- Primary areas of emphasis include: Compliance and Education, CAA Forms, Insurance
Management Company Marketing Support-
- Develop a coordinated marketing program to support CAA management company members and strengthen their ability to communicate the value of CAA membership to their property-owner clients.
Marketing Strategy and Management-
- Develop an annual CAA marketing plan with specific objectives, strategies, budgets, timelines, and performance measures.
Requirements
Qualifications-The successful candidate should possess:
- Significant professional experience in marketing, membership development, customer acquisition, or a related field.
- Demonstrated ability to develop and execute measurable marketing campaigns.
- Experience with digital marketing, email marketing, search marketing, social media, audience segmentation, and marketing analytics.
- Strong writing and communications skills with the ability to translate complex services into clear customer benefits.
- Familiarity with rental housing, property management, real estate, or California business organizations is beneficial but not required.
- Ability to work collaboratively across multiple departments while maintaining accountability for measurable marketing outcomes.
- Strong project-management skills and the ability to manage multiple campaigns simultaneously.
Organizational Perspective
CAA operates in an increasingly complex regulatory environment in which rental housing providers must navigate state and local laws, changing compliance requirements, and significant public-policy challenges.
The Marketing Director should understand that CAA is more than a membership organization. CAA provides rental housing providers with a combination of advocacy, compliance resources, education, forms, insurance, information, and industry representation.
The Marketing Director’s responsibility is to communicate that value effectively, reach rental housing providers who are not currently members, increase utilization of CAA services, and help build a larger and more engaged membership base.
Compensation and Benefits: California Apartment Association offers a competitive salary that is commensurate with experience. Additional benefits include health insurance, 401(k) with employer contribution.
Office Locations: CAA's headquarters is in Sacramento, with staff throughout California. This position can be based in our Sacramento office or be remote, though a candidate in the greater Sacramento region is preferred.
